The average American probably doesn't realize that some foods, particularly those laden with sodium, sugar, and fat, can be addictive. To most, it's just a tasty treat. Unfortunately, this combo can impact the chemicals in your brain, stimulating its reward center, causing us to want more.
The food industry has done its homework. These companies know we each have a bliss point, the spot that triggers the maximum amount of addiction in our brains. They've spent significant time and effort to learn how to hit the bliss target. Although food that accomplishes this satisfied us in the short-term, it also triggers mindless eating. While these companies benefit financially from this, our health certainly does not.
There is a fair amount of research on the subject. One particular study was very interesting to me. Rodents were fed meals with substantial amounts of fat, sugar, and sodium. Researchers found not only that the rodents' reward centers were activated, but that when healthier meals were reintroduced, the rodents appeared to suffer from withdrawal, which highlights the addictive nature of such food ingredients.
When we continuously choose to eat these unhealthy ingredients, it changes our brains and we can become conditioned to overeat. The combination of choosing nutritiously-poor foods and overeating them is a recipe for disaster, more specifically, obesity. What's more, the sugar and salt often act as preservatives, creating a convenient product with a long shelf life, so they're readily available for overindulgence.
Advertisers, and the food companies that pay them, are experts at conditioning us. They attempt to cause you to label their product a comfort or feel-good food. They do this with alcohol as well. Have you ever seen a beer commercial where there wasn't an amazing party going on, packed with beautiful people? Overweight people don't go to parties? This is by design. They want to make an unconscious connection with you and they do it well.
Unfortunately, these foods are very unhealthy and make us fat. It is probably not the intention of food companies, but it happens nonetheless. Their focus is on profit and customer retention. They do this by unleashing the potent combo of salt, sugar, and fat. It's easy to succumb to so I suggest avoiding these products at the grocery story. Additionally, pack a snack bag when on the road or around town, so you keep yourself from indulging in the nearest unhealthy drive through, solely because it's there and you're hungry. Sweet fruits can work extremely well in ending sugar craves and healthy fats in nuts and seeds can help make you feel full. I highly recommend giving it a chance.
The food industry has done its homework. These companies know we each have a bliss point, the spot that triggers the maximum amount of addiction in our brains. They've spent significant time and effort to learn how to hit the bliss target. Although food that accomplishes this satisfied us in the short-term, it also triggers mindless eating. While these companies benefit financially from this, our health certainly does not.
There is a fair amount of research on the subject. One particular study was very interesting to me. Rodents were fed meals with substantial amounts of fat, sugar, and sodium. Researchers found not only that the rodents' reward centers were activated, but that when healthier meals were reintroduced, the rodents appeared to suffer from withdrawal, which highlights the addictive nature of such food ingredients.
When we continuously choose to eat these unhealthy ingredients, it changes our brains and we can become conditioned to overeat. The combination of choosing nutritiously-poor foods and overeating them is a recipe for disaster, more specifically, obesity. What's more, the sugar and salt often act as preservatives, creating a convenient product with a long shelf life, so they're readily available for overindulgence.
Advertisers, and the food companies that pay them, are experts at conditioning us. They attempt to cause you to label their product a comfort or feel-good food. They do this with alcohol as well. Have you ever seen a beer commercial where there wasn't an amazing party going on, packed with beautiful people? Overweight people don't go to parties? This is by design. They want to make an unconscious connection with you and they do it well.
Unfortunately, these foods are very unhealthy and make us fat. It is probably not the intention of food companies, but it happens nonetheless. Their focus is on profit and customer retention. They do this by unleashing the potent combo of salt, sugar, and fat. It's easy to succumb to so I suggest avoiding these products at the grocery story. Additionally, pack a snack bag when on the road or around town, so you keep yourself from indulging in the nearest unhealthy drive through, solely because it's there and you're hungry. Sweet fruits can work extremely well in ending sugar craves and healthy fats in nuts and seeds can help make you feel full. I highly recommend giving it a chance.
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